Bare releases report on payments made to Zimmerman Agency

February 7, 2013

Pensacola City Councilman Charles Bare (At-Large B) has released to the media the list of payments made to the Zimmerman Agency for the period 1/1/2012 through 2/4/2013. Zimmerman is the Tallahassee-based marketing firm for the city that Mayor Ashton Hayward fired this week.

According to the limited descriptions for the transactions on the report provided by the city administration, the checks on cover up to December 2012 so there will more bills to pay for January and February (the effective date of the Zimmerman’s termination is Feb. 28.)

“Now that our contract with the Zimmerman Agency has been severed, as a city we must decide what direction to follow in our advertising efforts,” Bare wrote in his email to Independent News.

“I think it is important to look at the past year and see what we’ve spent and what it has gotten us. While I am still working on the outputs provided by the Zimmerman Agency, I now know what they were paid between January 2012 and February 2013. The grand total for that period was $967.583.55. That is an incredible amount of money for a contract that was supposed to cost us about $39,000 per month.”

The only problem is the monthly totals don’t added to the grand total. However, the subtotals still total to over $900,000.

Month  paid
Feb  $55,402.62
Mar  $-
Apr  $43,857.63
May  $75,116.03
June  $126,836.89
July  $111,581.46
 Aug  $71,994.81
Sept  $112,766.18
Oct  $61,045.22
Nov  $119,050.37
Dec  $78,027.07
Jan  $70,595.51

The discrepancy is $41,309.76 and we’ve asked the councilman whether his pdf is missing a page or did city staff provide him incomplete information. We will post Bare’s reply once we receive it.


Read pdf: zimexp

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  • joe February 7, 2013 at 9:00 pm

    Its pretty clear the Zimmerman agency found another sucker in Mayor Hayward and Mr. Hayward, living in his self-absorbed, fantasy island had no concept of other people’s money.

    Geez, this mayor is good for jokes, at the taxpayer’s expense. Even Rick and the Independent press is starting to report on the real Mayor.

  • Cal Robinson February 7, 2013 at 5:47 pm

    $39,000/month is still too much to pay even if it didn’t include the media buys.

    What exactly were they supposed to be doing each month that would total $39k?

    I’d be interested to see a monthly breakout to account for each month’s invoices. What exactly were the citizens paying for?

  • What a Joke February 7, 2013 at 5:38 pm

    I don’t understand why the Mayor thought that spending almost a million dollars on marketing was a good idea. How did this benefit the community? Think of all the things this money could have been used for. Frankly, this is unconscionable.

  • Charles Bare February 7, 2013 at 10:30 am

    I have received clarification on the amount of the payments made to Zimmerman. The total amount paid to date is $926,273.79. There are $41,309.76 in outstanding invoices from Zimmerman that have not yet been approved for payment. The combination of these two figures produces the total listed on the spreadsheet of $967,583.55.

  • Jami Sanderson February 7, 2013 at 9:56 am

    Mr. Bare, I think a detailed accounting needs to be made of how much the media buys (print, radio, TV, web, social media etc) were for each month as well. I don’t believe those were included in the $39,000 per month fee. Obviously a re-branded logo and a few crappy websites is not worth that kind of money, unless the client is Coca-Cola or Nike. Thanks for this information. I and many others would like to know what we got for the money!