Buzz: Cumulus buys WXBM

May 9, 2012

To build out its Pensacola, Florida holdings, Cumulus Media is acquiring “Soft Rock 94.1” WMEZ and “Your Country” WXBM at 102.7. The seller is Albany, NY-based Pamal Broadcasting, which exits both the Pensacola market and the state of Florida. The existing Cumulus cluster in Pensacola is urban AC “Magic 106” WRRX and the newly-made simulcast of talk WCOA-AM/FM at 1370 and 100.7. The transmitter locations for Pamal’s WMEZ and WXBM are very close to Cumulus-owned Mobile-market WABD at 104.1 and WBLX at 98.3.

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