Independent News
I’ve spent the past two days analyzing the paid The Zimmerman Agency invoices, which total $943,242.43 through Feb. 11.
The invoices were received through a public records request placed Tuesday, Feb. 5–the day after the daily newspaper reported that Mayor Ashton Hayward had terminated his three-year contract with the Tallahassee-based firm because he wasn’t getting the results he expected.
The invoices show that the city paid TZA $943,242.43 of which $506,545.95 was for web, advertising, design, printing and economic development research, $5831.80 for the firm’s travel and $864.68 for out-of-pocket expenses.
The balance – $430,000 -is the monthly fees paid to TZA for the City ($20K), Pensacola Energy ($8500), Port of Pensacola ($2500) and Airport ($8500). There is no supporting documentation attached to the invoices that shows what TZA did for the $430K.
Here is the breakdown:
| Total Payments | |
| Web | $16,001.00 |
| Advertising | $447,930.67 |
| Printing | $19,515.28 |
| Design | $5,099.00 |
| Research | $18,000.00 |
| Total marketing | $506,545.95 |
| TZA Fee | $430,000.00 |
| Percentage | 84.9% |
| Travel | $5,831.80 |
| Out of Pocket | $864.68 |
| Total | $943,242.43 |
| Airport | |
| Web | $10,626.00 |
| Advertising | $340,504.81 |
| Printing | $1,123.85 |
| Design | $3,125.00 |
| Total marketing | $355,379.66 |
| TZA Fee | $102,000.00 |
| Percentage | 28.7% |
| Travel | $714.78 |
| Total | $458,094.44 |
| City | |
| Web | $1,375.00 |
| Advertising | $2,130.00 |
| Printing | $787.20 |
| Research | $18,000.00 |
| Total marketing | $22,292.20 |
| TZA Fee | $235,000.00 |
| Percentage | 1054.2% |
| Travel | $4,288.60 |
| Out of Pocket | $864.68 |
| Total | $262,445.48 |
| Pensacola Energy | |
| Web | $4,000.00 |
| Advertising | $89,647.86 |
| Printing | $17,068.49 |
| Design | $474.00 |
| $111,190.35 | |
| TZA Fee | $68,000.00 |
| Percentage | 61.2% |
| Travel | $828.42 |
| Total | $180,018.77 |
| Port of Pensacola | |
| Web | $- |
| Advertising | $15,648.00 |
| Printing | $535.74 |
| Design | $1,500.00 |
| Total marketing | $17,683.74 |
| TZA Fee | $25,000.00 |
| Percentage | 141.4% |
| Travel | $- |
| Total | $42,683.74 |
