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Friday October 31st 2014

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idgroup Selects Chain Reaction for 2nd annual Brand on Us™ Initiative

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Chain Reaction Teen Volunteer Center has been selected as the second annual Brand on Us recipient. Chain Reaction impacts the lives of local teens from ages 13-18 in Escambia and Santa Rosa counties with safe, meaningful and educational volunteer activities. Through idgroup’s Branding From the Core® process, Chain Reaction stakeholders will be engaged in developing clarity around the brand identity, image and culture. The organization will receive a comprehensive identity package and marketing strategy, including a new website, print ads, billboard and stationery as well as TV and radio spots. “We are excited to be able to continue this program for a second year. We believe brands can impact the world and this is one way we are helping to make a difference in our local community.” Mona Amodeo, idgroup President.

Brand on Us is an initiative to support small, local non-profit groups. Through Brand on Us™, one deserving non-profit group is chosen each year to receive a brand makeover. During a seven-month engagement, the selected organization receives over $100,000 in idgroup services as well as $75,000 in services and media placements donated by idgroup partners in local media, print, photography and programming (a full list of Brand on Us partners can be found at www.brandonus.com).

The Humane Society was the first recipient of Brand on Us in 2013. idgroup will begin a public RFP process in October to select the 2015 Brand on Us™ organization.