Business

Latest stats on Visit Pensacola

March 26, 2014

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The Visit Pensacola Board of Directors meets today from 3-4:30 p.m. at the Perdido Community Center.

The Tourism Statistical Report for February 2014 shows that bed tax collections were up 11.2 percent over February 2013, Fiscal Year-to-date were up $13K, 0.2 percent. Visitor Center walk-ins continue to decline February down 31.1 percent, YTD down 25 percent.

All the sale metrics were up for February:

Feb-14 YTD
Bookings 36.20% 2.60%
Room Nights 40.80% 3.50%
Sales Leads 26.30% 8.60%
Lead Room Nights 81.70% 31.0%
Attendees 69.80% -17.0%

The Marketing Research Update showed the following:

Top Five Visitor Origins
Mobile, Ala
Atlanta, Ga
Nashville, Tenn
Biloxi, Miss
New Orleans, La
Avg. Age 47
Traveled w/kids 10%
Avg. Income $74,221
First Visit 37%
Flew to Area 23%
Will Recommend 99%
Will Return 96%

 

Top Five Recently Held Meetings
Attendees Room Nights Spending
2014 LizardFest 3200 1600 $800,000
Spring 14 Band Group Tour 338 260 $169,000
Smokin’ in Square 550 900 $82,500
Harris/Davidson Wedding 150 90 $42,750
Pinder Wedding 200 40 $36,000

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