Mayor recommends hiring another out-of-town firm

October 3, 2013

Mayor Ashton Hayward wants to hire Coldwell Banker-Richard Ellis (CBRE) to market the Port of Pensacola, Pensacola International Airport and the remaining parcels at the Community Maritime Park.

CBRE was hired last March for $46,500 to develop a marketing strategy for those properties. Apparently that strategy included giving them the broker contract.

Did we waste the $46,500? For a city that’s strapped for cash, our elected officials’ love for hiring consultants is getting expensive.

Why didn’t the city request, last March, proposals for real estate services for these city properties and open it up to local brokers, too?

The listing agreement is for three years – through a series of one-year contracts. CBRE pays for all marketing material and associated costs and receives a four-percent commission, paid upon the receipt of any lease payments to the city.

And there is one more question that needs to be asked: Is it wise for the city council to commit to a contract behind the mayor’s term? A new mayor might want to do something else.

You Might Also Like

  • Lora Julian October 4, 2013 at 6:08 pm

    The City council can never enter into a contract without letting the Mayor know. Besides, the contract needs the Mayor’s signature on it because he or she has the final say with whatever transaction that the City enters into.

  • Skip Vogelsang October 3, 2013 at 5:41 pm

    There is a pattern here that can not be overlooked or ignored any longer. I had very high hopes for the new mayor — young, energetic, new approach —– but every opportunity he has had to embrace the strengths or our community he has chosen instead to look outside of the city for help — and it has been a disaster every time. Rebranding, airport food consultants, airport food providers and now real estate. I am beginning to think he has far more respect for, and interest in, other communites than his own. Maybe he should consider real estate elsewhere.

  • Donna Clark October 3, 2013 at 3:44 pm

    Thank you Rick, your right another Mayor will want to do something different!…………