Business

Santa Rosa Tourism has new slogan

May 9, 2017

“Florida’s Most Relaxing Place” Campaign Beckons Visitors to Enjoy the Beach and other Refreshing Outdoor Pursuits

SANTA ROSA COUNTY, FL — As most visitors to Santa Rosa County say, “It’s all about the beach.” The county’s Tourist Development Office has taken those words to heart. In conjunction with their marketing agency, Paradise Advertising and Marketing, the destination has rebranded itself, and launched a campaign showcasing the glories of Navarre Beach, as well as unveiling a new logo that provides a destination locator in Florida’s Panhandle.

“This new brand initiative provides us the opportunity for greater awareness and recognition of our most significant asset,” said Julie Morgan, Tourist Development Director for the Santa Rosa County Tourist Development Office. “We feel strongly that it will enable us to capture a larger share of the robust tourist traffic that not just the Florida Panhandle, but the entire Gulf Coast currently enjoys.”

The new slogan, launched May 1, 2017, touts the physical and psychological benefits derived from Navarre Beach’s pristine, un-crowded beaches, and lures travelers to “Florida’s Most Relaxing Place.”

Photography and copy points in the advertising and marketing materials highlight the unspoiled shores of Navarre Beach, authenticating the lack of commercialism and promoting the real and natural. By combining the real with the unexpected, the campaign’s new ads pinpoint what makes this destination a unique escape. And most importantly, that the unhurried, laid-back pace provides couples and families an opportunity to enjoy quality leisure time together.

The county’s former slogan “Florida’s Playground: Historic Milton — Navarre Beach” was seen as confusing to potential visitors, who often interpreted it as a destination offering an abundance of children’s playgrounds. The new positioning provides prospective visitors with an accurate understanding of all the county’s noteworthy attributes — tied to the surf, sand and sun.

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  • CJ Lewis May 9, 2017 at 12:13 pm

    Here’s a question someone should ask. Once the property rights issue is settled on Santa Rosa Island, could the people who live on the western part (“Pensacola Beach”) petition the Florida Legislature to place all of “Santa Rosa” Island in “Santa Rosa” County? It would make sense because right now it makes no sense for people in Escambia County to have to drive “through” Santa Rosa County (City of Gulf Breeze) to get to the cut-off part of Escambia County (Pensacola Beach). From a land development and transportation management planning aspect, it would probably make a lot more sense if all of south Santa Rosa County to include Pensacola Beach was “in” Santa Rosa County. One potential benefit is that the Santa Rosa County Commission might remove the Bob Sikes Toll Booth greatly reducing the traffic mess. Freed-up from devoting so much of its time and energy to Pensacola Beach, to include treating adults like children telling them when and where they can drink a beer, the Escambia County Commission can begin to deal with the real problems in Escambia County to include high crime, high unemployment and high poverty, three issues that county commission candidates work hard to avoid discussing every two years.