University of Oregon retweets my column

August 19, 2014

UO Journalism & Comm ‏@UOsojc: Newsrooms in the age of digital metrics: @routzen: Quality journalism can’t be measured by social media clicks


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  • Cal Robinson August 19, 2014 at 5:51 pm

    “They will work with the content coach, content strategists and audience analysts to shape storytelling to meet audience needs and interests on every platform.”

    I took a journalism course in college and correct me if I am wrong, but a newspaper reporter’s job is to report the facts; not craft or shape a story.

    If they want to shape a story, then they need to go work someplace else where they can be a features writer and slant the story to their point of view.