Superintendent Malcolm Thomas recently contracted with PSB Live to video stream the county’s high school football game of the week via the internet. At www.psblive.com, fans can view a multi-camera production with graphics and instant replay for free. The games will also be archived and can be viewed at any time. PSB Live has 40 advertisements per game and is donating 20 of them to the schools playing that week. The schools can sell the ads at whatever price they desire and will keep all the proceeds. In addition, PSB Live will sell the remaining 20 ads and will donate half the funds directly to the school district. In his foresight, Thomas has essentially arranged for the district to receive money without investing a penny.
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