14 words GOP aren’t to use

In 2006 Frank Luntz, GOP political consultant and pollster who now works for Fox News Channel, wrote a campaign manual for Republicans it contained an appendix of word that they are never supposed to use, and their substitutes. After listening to all the GOP debates, I think the candidates are still using the manual.

(Banned word/substitute)

1. Government / Washington

2. Privatization/Private Accounts / Personalization/Personal Accounts

3. Tax Reform / Tax Simplification

4. Inheritance/Estate Tax / The Death Tax

5. A Global Economy/Globalization/Capitalism/ Free Market Economy

6. Outsourcing/ Taxation, Regulation, Litigation, Innovation, Education

7. Undocumented Workers/ Illegal Aliens

8. Foreign Trade/ International Trade

9. Drilling for oil/ Exploring for energy

10. Tort Reform/ Lawsuit Abuse Reform

11. Trial Lawyer/ Personal Injury Lawyer

12. Corporate Transparency/ Corporate Accountability

13. School Choice/ Parental Choice/Equal Opportunity in Education

14. Healthcare “Choice”/ “The Right to Choose”

All of these words and phrases were decided on based on focus groups and polling.

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