Bizzarre PNJ headline gets clicks, misleads readers

The Pensacola News Journal published an article regarding the mulch that the Downtown Improvement Board placed in February as ground cover in the median of North Palafox Street, where the DIB holds its Palafox Market on Saturdays.

  • The headline is “DIB bought mulch from company with ties to executive director; he says there’s no conflict.”

OMG, another scandal, just what pnj.com seeks to drive views, along with the weekly restaurant rat report and its daily list of things we already know.

I talked to DIB executive director Walker Wilson. What gives?

  • “Rick, it’s mulch to do about nothing,” he replied.

A&K Mugs owner Dan Lindeman has collected some of the larger mulch chunks. One had a nail, and the PNJ thought it stuck gold.

It’s algebra!

A) The mulch came from a pallet company, PalletOne, in Baldwin County.
B) Wilson owns a company that specializes in sourcing wood for pallet manufacturers.

A + B = SCANDAL – just like they do on Escambia Citizens Watch.

But then the scandal falls apart when facts are disclosed – just like they do on Escambia Citizens Watch.

C) Wilson sources wood to PalletOne but not the facility in Baldwin County.
D) Wilson’s father sold his pallet company, Baywood Products, to PalletOne before Walker Wilson was hired by the DIB. His father has no ownership stake in PalletOne.

A+B-C-D = Not Mulch – just like Escambia Citizens Watch.


PNJ Loves Clicks

The News Journal has a history of building digital traffic on personal attacks. On Sunday, Nov. 6, 2011, the newspaper launched the Daily Convo, which republished comments on its articles, forums, and social media platforms.

Quint Studer has the favorite target in the uncensored column that allowed people to use fake names. No fact-checking was done.

When Studer bought the News Journal’s headquarters and parking lot, the name of the company he used to make the purchase was Daily Convo LLC.

The column then disappeared.

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