Press Release: idgroup has successfully completed their First Annual Brand on Usâ„¢ project. Mona Amodeo, idgroup President, says her team is “passionate about giving back to our community and believes our initiative will have a tremendous impact on the selected organization and our community.â€
The Pensacola Humane Society is the first recipient of $100,000 in idgroup services, plus approximately $75,000 in services from generous local business partners. Brand on Us partners include: Ballinger Publishing, Coco Designs, Concept Curious, Cumulus Media, Cox Communications, Evergreen Print and Mail, Gulf Breeze News, INWeekly, Luke Infinger, Lamar Advertising, Matthew Coughlin Photography, Nancy’s Haute Affairs, Pensacola Sign, Greg Riegler Photography, Speed-D-Print and Splash Magazine.
The Humane Society’s new brand will be unveiled on October 5th in conjunction with the 12th Annual Barktoberfest.
In preparation for 2014, idgroup invites submissions from not for profit organizations in the Pensacola Bay Area. The Request For Proposal (RFP) process is intended to identify a deserving, local organization that will benefit from a comprehensive and integrated brand makeover. Potential 2014 Brand On Us organizations can find answers to most questions and a full RFP entry form at www.idgroup.com/brandonus. Deadline for submission is October 20, 2013.
Criteria For Participation
-Serves Pensacola Bay Area
-Under 10 employees
-Small or no marketing/advertising budget
-Overhead under 30% of total budget
-Full control over brand and advertising materials
-Contingency budget of $2,500 for miscellaneous direct costs
Timeline
-October 1-Call for Entries
-October 20-Entry Deadline
-November 1-Public Selection Opens
-November 15-Public Selection Closes
-November 21-Public Selection Announcement
-January 15-On-Site Visit
-January 25-Presentation
-January 30-Team Votes