Bloomberg is reporting that Gannett Co., the owner of the Pensacola News Journal and 82 newspapers including USA Today, is considering charging for its online content. It’s testing the water with three of its papers
Gannett’s newspaper in Greenville, South Carolina, has started charging readers $7.95 a year to access content devoted to Clemson University sports. Those subscribers view 40 to 70 pages per visit, compared with 6 to 8 pages on Gannett’s free websites, according to the McLean, Virginia-based company.
The company started a branding and marketing campaign designed to show advertisers and consumers that Gannett spans multiple platforms. Along with the campaign, called “It’s All Within Reach,” Gannett introduced a new logo and corporate website.
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So there is a strategy behind the new web design other than reader satisfaction….you read it here first…for free.