Rick's Blog

Buzz: Insider look at pnj.com stats


Gannett Blog got the secret web stats for pnj.com and other Gannett websites (see spreadsheet):

Pensacola FL
Unique Visitors
April 2009: 469,880
Nov 2009: 444,952
Dec 2009: 449,245
Jan 2010: 453,487
Feb 2010: 431,506
Mar 2010: 467,318
Apr 2010: 508,586

Page Views
April 2009: 6,428,855
Nov 2009: 6,881,670
Dec 2009: 7,521,042
Jan 2010: 7,978,613
Feb 2010: 8,038,290
Mar 2010: 8,015,506
Apr 2010: 8,274,930

Visit per visitor has been consistently 2.2-2.1

Minutes per visit – April 2010
14.0 minutes Total visit:1,068,070

Single page visits
396,090 37%

Less than 1 min.
136,605… 13%

From 1-5 min.
282,573… 26%

From 5-10 min
94,933… 9%

From 10-30 min.
109,233…10%

From 30-60 min.
28,254…3%

Greater than 60 min.
20,382 2%

So pnj.com has 15 percent of its readers that spend more than 10 minutes on the site.

——
BTW: Here are the stats for this little blog. No ad campaign, simple word-of-mouth. It’s about who reads this, not how many. Thank you for reading.

Unique visitors (up 79 percent from last year)
Apr 2010: 93,931 …18.5 percent of pnj.com (without nearly the content, or staff)
Mar 2010: 86,517
Feb 2010: 70,405
Jan 2010: 77,457 ….started requiring comments to have real names
Dec 2009: 61,149
Nov 2009: 58,827
Oct 2009: 73,117
Sep 2009: 74,311
Aug 2009: 96,113
Jul 2009: 78,423
Jun 2009: 52,376

Page Views (up 50 percent from last year)
Apr 2010: 373,278…4.5 percent of pnj.com, but I average posting only four pages a day
Mar 2010: 358,651
Feb 2010: 318,935
Jan 2010: 386,753
Dec 2009: 299,221
Nov 2009: 306,126
Oct 2009: 367,917
Sep 2009: 360,808
Aug 2009: 473,374
Jul 2009: 344,463
Jun 2009: 248,496

Daily Visits per visitor has ranged 2.8-3.1

Minutes per visit:
Single visits 36.4 %
Less than 1 min.: 9.9 %
From 1-5 min.: 20.8 %
From 5-10 min: 20.5 %
From 10-30 min.: 3.2 %
From 30-60 min.: 4.8 %
1h+: 4.4 %

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