I’ve spent the past two days analyzing the paid The Zimmerman Agency invoices, which total $943,242.43 through Feb. 11.
The invoices were received through a public records request placed Tuesday, Feb. 5–the day after the daily newspaper reported that Mayor Ashton Hayward had terminated his three-year contract with the Tallahassee-based firm because he wasn’t getting the results he expected.
The invoices show that the city paid TZA $943,242.43 of which $506,545.95 was for web, advertising, design, printing and economic development research, $5831.80 for the firm’s travel and $864.68 for out-of-pocket expenses.
The balance – $430,000 -is the monthly fees paid to TZA for the City ($20K), Pensacola Energy ($8500), Port of Pensacola ($2500) and Airport ($8500). There is no supporting documentation attached to the invoices that shows what TZA did for the $430K.
Here is the breakdown:
| Total Payments | |
| Web | Â $16,001.00 |
| Advertising | Â $447,930.67 |
| Printing | Â $19,515.28 |
| Design | Â $5,099.00 |
| Research | Â $18,000.00 |
| Total marketing | Â $506,545.95 |
| TZA Fee | Â $430,000.00 |
| Percentage | 84.9% |
| Travel | Â $5,831.80 |
| Out of Pocket | Â $864.68 |
| Total | Â $943,242.43 |
| Airport | |
| Web | Â $10,626.00 |
| Advertising | Â $340,504.81 |
| Printing | Â $1,123.85 |
| Design | Â $3,125.00 |
| Total marketing | Â $355,379.66 |
| TZA Fee | Â $102,000.00 |
| Percentage | 28.7% |
| Travel | Â $714.78 |
| Total | Â $458,094.44 |
| City | |
| Web | Â $1,375.00 |
| Advertising | Â $2,130.00 |
| Printing | Â $787.20 |
| Research | Â $18,000.00 |
| Total marketing | Â $22,292.20 |
| TZA Fee | Â $235,000.00 |
| Percentage | 1054.2% |
| Travel | Â $4,288.60 |
| Out of Pocket | Â $864.68 |
| Total | Â $262,445.48 |
| Pensacola Energy | |
| Web | Â $4,000.00 |
| Advertising | Â $89,647.86 |
| Printing | Â $17,068.49 |
| Design | Â $474.00 |
| Â $111,190.35 | |
| TZA Fee | Â $68,000.00 |
| Percentage | 61.2% |
| Travel | Â $828.42 |
| Total | Â $180,018.77 |
| Port of Pensacola | |
| Web | Â $- |
| Advertising | Â $15,648.00 |
| Printing | Â $535.74 |
| Design | Â $1,500.00 |
| Total marketing | Â $17,683.74 |
| TZA Fee | Â $25,000.00 |
| Percentage | 141.4% |
| Travel | Â $- |
| Total | Â $42,683.74 |