The social media analysis company Impact Social completed its analysis on the reaction amongst Florida voters to the first televised Presidential TV debate between Donald Trump and Hillary Clinton.
In the 10 hours following the start of the debate, Impact Social looked at voter reaction on social media posts and comments on open news forums in tFlorida. They studied over 50,000 posts to understand voter reaction, rather than media analysis.
According to Impact Social spokesman Phil Snape, “the first significant finding was who had the ‘share of voice’? Who said the things that prompted conversations? Clinton, by a country mile. She generated 65 percent of the verdicts (removing the neutral reporting), compared to Trump’s 35 percent, getting on for double the impact he was making.”
He added, “Even more significantly, the reaction to her leadership of the topics was positive. Breaking down the conversations held online showed that it was her attacks on Trump – on nuclear weapons, on jobs, on tax – that were fuelling the conversation, and were driving a significant amount of anti-Trump rhetoric, accusing him of being a liar and a racist (15 percent), a misogynist (5 percent), temperamentally unsuited (5 percent) and more. After all the fuss about her illness, she suddenly seemed in control, “prepared for the presidency” (14 percent of the backing).”
Snape said, “For Trump, the fact he was playing by someone else’s rules was clearly a significant problem. Aside from the general pro-Trump noise (largely matched on the other side by general pro-Clinton noise), the only significant point they raised together was their perception of moderator bias (18 percent of the comments).
