Political strategist and communications expert Ryan Wiggins joins Rick Outzen on “We Don’t Color On the Dog” to analyze Mayor D.C. Reeves’ handling of recent controversies.
- From the curbside recycling debacle to a police chief’s sudden departure, from heated town halls to parking enforcement uproar—Pensacola has faced a perfect storm of local government challenges in recent weeks.
In tomorrow’s special Communications 101 episode, Ryan offers her expert perspective on what went right, what went wrong, and how elected officials can better navigate crisis communications.
Preview: Key Insights from Ryan Wiggins
On Mayor Reeves’ Social Media Approach: “I think it is great that he responds to constituents on social media… You don’t have to worry about things getting misconstrued when you are the one out there saying, this is what it’s going to be, and you’re the boss guy.”
On Where Things Went Wrong: “His communications team should never, ever, ever under any circumstance, make him handle these issues publicly… Their job is to handle crisis communications.”
On Community Engagement: “Give people the option. And when you screw up, you’ve got to own it… When they feel like they’re heard, they’re a lot happier.”
Ryan Wiggins brings extensive experience in Florida politics, having worked with The Lincoln Project, various Republican campaigns, and served in roles with the Florida Department of Health and the Florida Attorney General. Her expertise in crisis communications and political strategy provides unique insight into Pensacola’s recent challenges.
Full interview releases tomorrow morning – Don’t miss this in-depth analysis of local government communications and the lessons learned from a challenging few weeks in Pensacola.
“We Don’t Color On the Dog” – Communications 101 Edition