Downtown Pensacola
Downtown Pensacola’s ‘All I Want’ Campaign Tops $100K During Palafox Construction
The Downtown Improvement Board’s 11-week promotion rallied shoppers and kept spending flowing through participating businesses despite the disruption of the New Palafox streetscape project.
The numbers are in, and downtown held its own.
The Downtown Improvement Board’s All I Want Construction Edition campaign wrapped up after 11 weeks with more than $101,800 in tracked customer spending across 87 participating downtown businesses. The promotion, designed to offset the impact of Palafox Street construction tied to the New Palafox project, drew hundreds of submitted receipts from shoppers who kept patronizing downtown businesses while the streetscape work was underway.
Together, our businesses generated more than $100,000 in tracked customer spending through hundreds of submitted receipts across downtown.
The campaign has now officially concluded, with all entries sorted and a grand prize winner selected.
Grand Prize and Weekly Winner
Grand Prize winner Claire walked away with a $1,000 Downtown Yiftee Gift Card and a private Pedal Trolley experience for herself and 13 guests, courtesy of Pensacola Pedal Trolley.
Week 11 winner Angela received a $150 Downtown Gift Card from the Downtown Improvement Board.
Top Businesses by Receipts Submitted
Several businesses stood out for generating the highest volume of customer receipt submissions:
- Monkee’s — 72 receipts
- Rusted Arrow — 58
- Pensacola Hair Shop — 55
- Wine Bar — 49
- Badlands — 46
- O’Riley’s — 38
- Odd Colony — 31
- Graffiti Pizza — 27
- Carmen’s — 26
- Bodacious Olive — 24
- Schmidt’s Music — 23
Top Businesses by Total Tracked Spending
Measured by the dollar value of submitted receipts, these businesses led the field:
- Monkee’s — $25,000
- Schmidt’s Music — $18,000
- Pensacola Hair Shop — $6,800
- Rusted Arrow — $5,000
- Jewelers Trade — $3,800
- Wine Bar — $2,690
- Badlands — $2,600
- Indigeaux — $2,400
- IRON — $2,055
- Blue Morning Gallery — $2,045
Shoppers Were Overwhelmingly Local
One of the more notable findings from the campaign’s data: the support was deeply rooted in the local community.
17.35% came from outside the county.
The most active ZIP codes were 32502, 32503, 32507, 32526, and 32504—spanning Pensacola’s core neighborhoods and the western part of the county.
Beyond the local base, the campaign continued drawing regional visitors from Gulf Breeze, Navarre, Pace, and Milton, along with out-of-market participants from Alabama.
What’s Next: Downtown Yiftee Gift Cards
The Downtown Improvement Board has transitioned exclusively to its new Downtown Gift Card program through Yiftee. The cards can only be redeemed at participating businesses that have activated Yiftee through their point-of-sale system.
- Businesses that have not yet activated the program and wish to participate are encouraged to contact the DIB directly to receive an activation link.
With Palafox construction now complete, the DIB says it is looking ahead to what it describes as a new chapter for downtown. The success of All I Want Construction Edition gives the organization—and its merchant community—something concrete to build on.