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Doug Baldwin at SYSA Event: “Just Spread Love”

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At the Rafferty Community Center ribbon-cutting, the former Seahawk credited coaches, parents and a grandfather for who he became, then asked Northwest Florida’s leaders to do better.


Former Seattle Seahawks receiver Doug Baldwin used the ribbon-cutting for the Rafferty Community Center on Tuesday to make a plea to Northwest Florida: stop overcomplicating things and spread love.


Love is the Foundation

Baldwin said SYSA is built on hope, but “one step below that” is love. He said the program showed him and other young men that they had value “more than what the world had told us.”

“It’s not as complicated as you make it out to be.”

Coaches first. Baldwin thanked a long list of SYSA coaches by name and reminded the crowd that the building is only four walls without the people who built the culture inside it. He recalled being an arrogant 14-year-old volunteering at the Salvation Army gym and testing a coach’s patience.


A Family of Service

Baldwin traced his own path through the people who raised him:

“They didn’t see themselves as the saviors. They saw themselves as the service.”

Baldwin said it meant a great deal to help dedicate the courts to his grandfather, Junius Boling, whom he called the most influential person in his life to this day.


The Ask

Baldwin told the leaders in the room they still carry influence and authority, and he directly addressed the mayor. His request, which he acknowledged came with language his mother wouldn’t approve of: “Put all the bullshit aside and just spread love.”

“Is it going to be the chain that you have on your neck? Is it going to be the watch that you have, the shoes that you have, how much money you have?”

His answer: What remains is the people who say you took care of them.

Why it’s personal for Baldwin
He is raising three daughters, ages seven, six and four. He said he has now seen two generations come through SYSA, and he wants the next one to inherit a better community than the one he did.

Win for the Next Generation

Baldwin reminded the crowd how much he cared about winning as a player. He even apologized to a former coach, Ray Palmer, for a loss 24 years ago that still sticks with him. Then he turned that competitiveness toward the community: “Let’s take that same energy and let’s win for the next generations.”

“You didn’t have to, but you did. It’s love.”

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