Gates says reading will go online

gates Gates predictions

“Reading is going to go completely online. We believe that as we get the smaller form factor, the screen has gotten good enough. Why is reading online better? It’s up to date, you can navigate, you can follow links. The ads in the online reading are completely targeted as opposed to just being run-of-print, where many of the readers will find them completely irrelevant. The ads can be in new and richer formats.

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