Gulf Winds Credit Union has appointed Pam Hatt as Chief Marketing Officer, effective immediately. Hatt will oversee marketing, branding, and community initiatives for the credit union’s operations across North Florida, Southern Alabama, and Southern Georgia.
- Hatt brings 36 years of marketing and communications experience to the role. She previously served on boards including the Greater Pensacola Area Chamber of Commerce, USO of Northwest Florida, and the Pensacola Chapter of the Navy League. She also held an advisory position with the Jerry Maygarden Center for Financial Literacy at the University of West Florida and completed Leadership Pensacola in 2012.
“Her ability to blend innovative strategies with a member-centric mindset will strengthen our brand and elevate our impact,” said Daniel Souers, Gulf Winds President and CEO.
Business Context
The appointment comes as credit unions face increasing competition from both traditional banks and fintech companies. Gulf Winds operates 12 branches and serves members across three states, positioning community engagement as a key differentiator in its market strategy.
- Hatt’s extensive nonprofit involvement aligns with Gulf Winds’ community-focused business model. Credit unions that successfully compete against larger financial institutions typically leverage local connections and member relationships as core competitive advantages.
Founded in 1954, Gulf Winds Credit Union serves approximately 240 employees across its footprint. The institution offers digital banking services, maintains surcharge-free ATM networks, and targets anyone who lives, works, worships, or attends school in its service area.
The credit union has emphasized community involvement as part of its growth strategy, making Hatt’s local board experience a strategic asset for the organization’s marketing approach.
- Hatt stated she plans to “create innovative marketing strategies, deepen member and community connections, and build on Gulf Winds’ strong reputation.” The emphasis on community connections reflects broader industry trends toward relationship-based banking in regional markets.