The word is out. Hard Rock International this afternoon announced development plans for REVERB by Hard Rock® Pensacola to break ground in 2026 and open in 2029.
- REVERB by Hard Rock® is a unique hotel brand designed to be an energetic cultural hub for connection, creation and inspiration among music fans, locals and travelers alike. This will mark the company’s sixth REVERB property joining the portfolio, with Atlanta and Hamburg, and Kalamazoo, Tampa, and Scottsdale also being developed.
REVERB by Hard Rock® Pensacola will feature more than 125 hotel technology-enhanced rooms, a full-service restaurant, rooftop bar, lobby bar and lounge, quick service restaurant and fitness center. The property will host a podcast recording studio for local talent and creators as well as a meeting space for conferences.
Why this matters: The project will only happen if the Pensacola City Council approves the 100-year ground lease with Inspired Communities of Florida tomorrow.
- The hotel project is expected to create an economic boost to the area and generate 500+ construction and 75+ permanent hospitality employment opportunities with competitive pay.
“Hard Rock is thrilled to keep growing our REVERB hotel portfolio with what will be the second planned property in Florida, this time in the heart of Pensacola Bay. We have full confidence in our partner, the Dawson Company, to deliver a best-in-class hotel based on their four decades of proven experience executing complex and catalytic projects throughout the eastern United States, and their extensive knowledge of the Pensacola market,” said Todd Hricko, Senior Vice President and Head of Global Hotel Development at Hard Rock International.
Even Cooler: Lenny Kravitz is part of the design team.
From the press release: The design team includes Gensler, the world’s largest preeminent architectural design firm that has created some of the most distinctive, recognizable, and celebrated monuments and structures around the world and Kravitz Design, the global conceptual design firm helmed by music and style icon Lenny Kravitz known globally for their groundbreaking, yet approachable and artistic style.
“With its roots in music, entertainment and philanthropy, Hard Rock is a wonderful partner for The Dawson Company to continue extending our real estate footprint,” said Tamara Bowens, President & Chief Operating Officer for the Dawson Company. “We are truly excited to bring the REVERB by Hard Rock to the city of Pensacola and we look forward to also working closely with Gensler, Kravitz Design and Thornton Tomasetti to develop what’s to become an incredible mainstay in Pensacola.”