- The announcement continues a strong attendance trend for the minor league hockey franchise, which previously sold out its first two games during $5 Nights promotions earlier this season. The third sellout came on December 27 for Military Appreciation Night, demonstrating the team’s ability to draw full houses for both value-driven and community-focused events.
“This city continues to show up in a big way,” said Ice Flyers Owner Greg Harris. “Seeing the Bay Center filled night after night, especially on special theme nights like this, speaks volumes about our fans, our community, and the excitement surrounding Ice Flyers hockey. We’re incredibly grateful for the support, and it’s an honor to represent and play in front of the Pensacola community.”
Wiener Dog Race Night has emerged as one of the franchise’s most successful promotional events, combining professional hockey with family entertainment that appeals to fans across demographics. The intermission races feature dachshunds competing on the ice, creating social media moments while filling seats.
“Our fans have truly embraced what we’ve been building each season,” said Director of Marketing and Operations Brenden Arney. “This sellout shows that fans are coming for the full Ice Flyers experience, from the action on the ice to the atmosphere in the building. The energy has been electric all season, and tonight will be no different””
The attendance numbers position Pensacola among the stronger markets in minor league hockey, with multiple sellouts before the season’s midpoint suggesting sustained community interest in the team’s on-ice product and promotional strategy.
For tickets to upcoming games and information on special events, visit iceflyers.com or download the Ice Flyers mobile app.