The New York Observer reports “…Morning Joe is struggling to hang on to viewers. So far this fall, from Sept. 1 through Nov. 13, according to The Observer’s analysis of Nielsen numbers, Morning Joe has averaged 357,000 total viewers and 124,000 in the 25- to 54-year-old demographic—down 35 percent and 43 percent, respectively, from the same time period last year.”
MSNBC’s president, Phil Griffin, dismisses any problems and tells The Observer, “The numbers are down, and they’re probably down for everybody….You can’t find anything like it in the morning…Morning Joe gets more buzz, and that’s because we actually talk about what’s going on in the world that’s important. I believe in the show.â€
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