Rick's Blog

Issue Too Difficult? Use the Moreno Molasses Strategy

White ceramic bowl with melted dark chocolate dripping over the rim and onto a pale surface, spoon inside partially visible.

molasses treacle in dish

County Administrator Wes Moreno has an impressive record when it comes to construction projects.

However, when an issue requires negotiation and possibly compromise, Moreno has employed a molasses strategy—dragging it out until the parties walk away or the commissioners and the public forget.  

Why this matters: Over the past year, Moreno has botched issues concerning transportation for disabled citizens, commissioners tampering with the hiring process, Escambia Children’s Trust and the West Florida Public Library (WFPL) system. The issue required a skilled negotiator who put the public ahead of ego. Three involved extensive discussion by the commissioners, but Moreno failed to follow through. The public cannot trust Moreno to follow through on a directive from the BCC, even if it’s unanimously approved.


Paratransit

Sept. 4, 2025

County Administrator Wes Moreno placed on the consent agenda a recommendation to terminate the county’s agreement for Paratransit Transportation Disadvantaged Services with Innovative Transport and Logistics Solutions, LLC (ITL Solutions).

Moreno repeatedly canceled meetings with ITL Solutions. No negotiations ever took place, which forced the company to end the contract. Escambia County now runs paratransit—and not well.

HR Policy Regarding Tampering

May 7, 2026

Moreno told the commissioners that the policy implemented under County Administrator Randy Oliver in 2011 didn’t exist.

When Commissioner Lumon May asked Moreno, whose responsibility is it to ensure that policies passed by the board are indeed put into policy?

The BCC met on May 21 and June 17. Moreno didn’t present a new policy at either meeting.

Escambia Children’s Trust Presentation

May 21, 2026

The Board held a lengthy discussion regarding the Escambia Children’s Trust (ECT), including a review of data from an ECT report, and the tangible and perceived ROI of the impact of the ECT. The Board agreed to take a deeper dive and discuss further at the June Committee of the Whole and requested that both the ECT and School Board be present for the discussion

Moreno didn’t put the discussion item on the June Committee of the Whole agenda.

West Florida Public Libraries

Aug. 25, 2025 – Present

The West Florida Libraries Board of Governance told Interim Library Services Director Christal Bell-Rivera that they wouldn’t hand her the job without following the process outlined in the bylaws.

Moreno dragged the process out over six months, but not before:

  • Sending Assistant County Administrator Wesley Hall to a board meeting to tell them HR would handle it;
  • Moreno personally trying to strong-arm Board chair Blaine Wall to accept Bell-Rivera; and
  • Getting Mayor D.C. Reeves to remove the longest-tenured board member, Lori NeSmith.

Though Bell-Rivera didn’t meet the job requirements, Moreno had HR deem her qualified and eligible for interviews, with no input from the board. Under Brown, the board reviewed all applications and decided who to move forward for interviews.

When the board failed to recommend Bell-Rivera after two rounds of interviews, Moreno hired her anyway and launched a smear campaign to damage Bradley Vinson’s reputation with the commissioners.

Meanwhile, two of the county’s board members rolled off the board in February. Moreno refused to allow board member John Bullock to apply for another term. For over six months, the county has had four applications waiting to be forwarded to the Board of County Commissioners: Lauren Meadors, Randall Richardson, Pueschel Schneider and Jennifer Trawick. A new application period has not been advertised.

A Pattern, Not a Coincidence

Four separate issues. And four times, Wes Moreno either slow-walked the process until it collapsed on its own or simply ignored what he was told to do.

Moreno’s defenders will point to the $100 million in completed construction projects as proof he can execute. But building a boat ramp and negotiating a contested policy dispute require different skills, and the county administrator has shown he’s only interested in work that doesn’t require him to sit across the table from those who disagree with him and reach a win-win settlement.

The question isn’t whether Moreno understands what the board wants. His own words, “If you take an action, give me direction, then it’s my responsibility to make sure that direction is there and there’s some follow-through with it,” show he knows exactly what’s expected of him.

  • The question is whether the Board of County Commissioners is willing to enforce its directives, or whether Moreno has calculated, correctly so far, that three votes will always be enough to look the other way.

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