Business | Real Estate
Larry Kuhn says the move gives his agents and clients global reach, and a developer building 80 homes in Pensacola called within 30 minutes of the launch.
Kuhn Realty is no longer independent. Larry Kuhn and his team have joined Sotheby’s International Realty, ending a seven-year run without a national affiliation. The firm will operate as Kuhn Sotheby’s International Realty.
Kuhn joined me on Rick’s Blog Live last week to explain the decision, the timing and what changes for sellers and buyers.
Sotheby’s made the first move. Kuhn said the company approached him in late January. He called it a process, not a quick decision, and said it came down to timing.
“When you’re a business owner, you always look further down the road, and I just felt like it was time to make the move.”
Ownership stays the same. Kuhn remains 100% owner and broker of the Pensacola firm. Sotheby’s International Realty marks its 50th year in 2026.
What Sotheby’s Brings
- Media reach: Kuhn said listings can be placed with outlets such as the Wall Street Journal and the New York Times, plus Sotheby’s social media channels.
- Guaranteed placement: He said he can promise a seller their home will appear on specific channels at specific times, rather than just putting it out there.
- Global network: Listings can be sent to Sotheby’s agents worldwide who have clients looking.
The first payoff came fast. Within about 30 minutes of announcing the move, Kuhn heard from a developer who also owns a Sotheby’s brand and is coming to Pensacola to build 80 homes. The developer already had representation here but wanted to stay with Sotheby’s now that the brand has a local presence. They meet Friday.
The Pensacola Pitch
Sell the lifestyle, not just the house. Kuhn said his agents act as ambassadors, steering newcomers to where to fish, eat and drink, and to doctors and roofers. Many buyers arrive without local ties, so he leans on a built-in network of vendors.
Buyers are coming from the coast. Kuhn said he sees interest from Orange Beach and 30A, where overdevelopment has priced people out. Some are cashing out and moving here. His selling points: good health care and a great airport.
