The Visit Pensacola Board of Directors meets today from 3-4:30 p.m. at the Perdido Community Center.
The Tourism Statistical Report for February 2014 shows that bed tax collections were up 11.2 percent over February 2013, Fiscal Year-to-date were up $13K, 0.2 percent. Visitor Center walk-ins continue to decline February down 31.1 percent, YTD down 25 percent.
All the sale metrics were up for February:
| Feb-14 | YTD | |
| Bookings | 36.20% | 2.60% |
| Room Nights | 40.80% | 3.50% |
| Sales Leads | 26.30% | 8.60% |
| Lead Room Nights | 81.70% | 31.0% |
| Attendees | 69.80% | -17.0% |
The Marketing Research Update showed the following:
| Top Five Visitor Origins | |
| Mobile, Ala | |
| Atlanta, Ga | |
| Nashville, Tenn | |
| Biloxi, Miss | |
| New Orleans, La | |
| Avg. Age | 47 |
| Traveled w/kids | 10% |
| Avg. Income | $74,221 |
| First Visit | 37% |
| Flew to Area | 23% |
| Will Recommend | 99% |
| Will Return | 96% |
| Top Five Recently Held Meetings | |||
| Attendees | Room Nights | Spending | |
| 2014 LizardFest | 3200 | 1600 | $800,000 |
| Spring 14 Band Group Tour | 338 | 260 | $169,000 |
| Smokin’ in Square | 550 | 900 | $82,500 |
| Harris/Davidson Wedding | 150 | 90 | $42,750 |
| Pinder Wedding | 200 | 40 | $36,000 |