University of West Florida President Manny Diaz wants a new logo for his presidency. Rather than using local agencies that have hired UWF grads, Diaz has a Tallahassee firm doing the work.
Graduates and community leaders have asked to complete a survey:
The University of West Florida is currently exploring a refreshed institutional brand, which will include a new logo and updated color palette, among other changes to the visual identity, to better reflect who we are today and where we are headed.
As part of this effort, we are inviting a select group of campus and community stakeholders to review three preliminary logo options and share feedback through a brief survey. Your perspective is important in helping ensure the final direction reflects the values, identity and aspirations of UWF.
The survey is anonymous and will take approximately 5–7 minutes to complete. Responses provided will be used to inform next steps in the brand refresh process. Please submit your feedback by February 18.
Here are the three options under consideration:
