Nielsen Ratings – Thursday, June 4 Scoreboard
25-54 demographic: (LS)
Total day: FOX (FNC): 304 | CNN: 185 | MSNBC: 101
Prime: FNC: 421 | CNN: 314 | MSNBC: 168
Demographic: ages 25-54
FNCÂ O’Reilly, 8 pm: 476Â H&C, 9 pm: 379Â Â Greta, 10 pm: 409
CNNÂ Zahn, 8 pm: 250Â Â Â King, 9 pm:342Â Â Â Cooper, 10 pm:350
MSNBC Obermann, 8 pm: 209Â Scarborough, 9 pm: 148Â Â Â Special, 10 pm: 146
While Joe trails Fox’s Hannity & Combs and CNN’s Larry King, MSNBC reports Scarborough Country showed “the strongest growth” among the 9pm shows on cable news.
Scarborough was up 50 percent in total viewers (480,000 vs. 320,000 last May) and up 43 percent in the 25-54 demo (157,000 vs. 110,000 last May).
Joe still appears to be best bet to replace Don Imus in the morning.
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