The control over Escambia County’s tourism marketing and its $5.5 million was moved this fall out of the Greater Pensacola Chamber and into the hands of Visit Pensacola, Inc.–an independent non-profit formed by the hotel industry. What seemed like a simple process became complicated as groups vied for seats on the new board.
Despite intensive lobbying, the county commissioners stood firm and finally reached resolution in early December. Read “Into the Sunshine.”