Boston Globe columnist Alex Beam reports:
Like newspapers and television news, public radio has a graying audience. “We have learned in focus groups with younger listeners that they are interested in many of the topics that NPR covers, but often find the programming boring or staid,” a perhaps too candid confidential NPR document states. This same NPR memo calls the network “a national institution of weight, merit and immeasurable value to our democracy” — a heady self-assessment to be sure.
Enter “NPR Zack: A New Space for Younger Listeners.”