The Arbitron radio ratings for 2006 show that the three Pensacola-based stations that are owned by Cumulus have lost nearly a third of their listeners – 32.24%. WCOA lost 40.35% of its audience from the Spring 2006 to the Fall 2006 – 5.7 to 3.4.
Magic 106 (WRRX) lost 34.43% – 6.1 to 4
Q100 (WJLQ) faired the best only losing 14.71% – 3.4 to 2.9
The entire market slipped 7% over the same period.
Luke’s “loyal fans” are a dwindling number.