The article is titled “Cola Buzz:” Pensacola is the first stop on what some disparagingly call “the Redneck Riviera.†But a few miles inland from Jimmy Buffett’s new Margaritaville resort is a booming downtown district where Old Florida mingles with the whole-hog hipster set. About 120 new businesses have sprouted here in the past five years, and next year will bring a $52 million stadium complex. More from NYT Style Magazine.