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Pensacola lags way behind on ‘Best Small Cities to Start a Business’

With National Small Business Week approaching, the personal-finance website WalletHub conducted an in-depth analysis of 2017’s Best Small Cities to Start a Business.

To determine the most business-friendly small markets in the U.S., WalletHub’s analysts compared more than 1,200 small-sized cities across 16 key metrics. The data set ranges from average growth in number of small businesses to investor access to labor costs.

Holland, MI topped the list with a total score of 50.22. The City of Pensacola placed 382 with a 41.15. The killers for Pensacola were Business Environment (897) and Access to Resources (477).

Area small cities that were ranked higher than Pensacola include Dothan, AL (#31), Gulfport, MS (#265), Hattiesburg, MS (325), and Biloxi, MS (357).

Business Environment [Total Points 50] included:

Average Length of Work Week (in Hours): Full Weight (~8.33 Points)

Average Growth in Number of Small Businesses: Full Weight (~8.33 Points)

Number of Startups per Capita: Full Weight (~8.33 Points)

Average Revenue per Business: Full Weight (~8.33 Points)

Average Growth of Business Revenues: Full Weight (~8.33 Points)

Industry Variety: Full Weight (~8.33 Points)

Access to Resources [Total Points: 25] included
Financing Accessibility: Full Weight (~4.17 Points)
Note: This metric was calculated as follows: Total Annual Value of Small-Business Loans / Total Number of Small Businesses

Investor Access: Full Weight (~4.17 Points)

Human-Resource Availability: Full Weight (~4.17 Points)
Note: This metric was calculated as follows: Number of Unemployed Residents – Number of Job Openings

Higher-Education Assets: Full Weight (~4.17 Points)
Note: This metric measures the average university rank (based on U.S. News & World Report’s Best Colleges Rankings) and number of students enrolled per 1,000 Residents.

Workforce Educational Attainment: Full Weight (~4.17 Points)
Note: This metric measures the percentage of the population with at least a bachelor’s degree.

Working-Age Population Growth: Full Weight (~4.17 Points)
Note: “Working-Age Population” includes those aged 16 to 64.

Business Costs [Total Points: 25] included:

Office-Space Affordability: Full Weight (~6.25 Points)
Note: This metric measures the per-square-foot cost of commercial office space.

Labor Costs: Full Weight (~6.25 Points)
Note: This metric measures the median annual income.

Corporate Taxes: Full* Weight (~6.25 Points)
Note: Data for this metric were available only at the state level.

Cost of Living: Full Weight (~6.25 Points)

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