Pensacola is making prime-time television history tonight as Visit Pensacola joins forces with VISIT FLORIDA and the iconic game show Wheel of Fortune for a special week celebrating Florida destinations.
- Tonight, Monday, October 13, marks the kick-off of Wheel of Fortune’s “Live More Floridays” themed week, and Pensacola has the honor of being featured on opening night. This exciting partnership spotlights five incredible Florida destinations, with our sugar-white beaches and emerald-green waters taking the spotlight first.
Why This Matters: With Wheel of Fortune averaging an impressive 8.5 million daily viewers, this collaboration offers Pensacola unprecedented national visibility. It’s an opportunity to showcase what makes our destination truly special: pristine beaches, crystal-clear waters, a vibrant and walkable historic downtown, and that unmistakable Gulf Coast charm.
“Pensacola is excited to be part of VISIT FLORIDA’s ‘Live More Floridays’ campaign and the collaboration with Wheel of Fortune,” said Darien Schaefer, President and CEO of Visit Pensacola. “As The Way to Beach™, this opportunity places our destination in front of one of the largest audiences in television.”
Live More Floridays
This special week is part of VISIT FLORIDA’s “Live More Floridays” campaign, which encourages travelers to experience Florida in new and unexpected ways. Pensacola embodies this spirit perfectly—offering not just a beach vacation, but a rich tapestry of history, culture, outdoor adventures, and Southern hospitality.
Whether you’re already a Pensacola fan or discovering our destination for the first time through Wheel of Fortune, we invite you to experience The Way to Beach™ for yourself.
When and Where to Watch
Air Date: Monday, October 13
How to Watch: Check local listings for Wheel of Fortune, or stream the next day on Hulu or Peacock
Episodes will also be available on Hulu and Disney+ in the U.S. and Crave in Canada, so you won’t miss a moment of Pensacola’s time to shine.