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Presidential Election Is A Toss-Up, State Surveys Show

Morning Consult’s state-level data for key presidential, Senate and gubernatorial contests

NEW YORK — September 9, 2024 — Ahead of Tuesday’s presidential debate, Morning Consult released new state-level polling among 17,620 likely voters across 14 states.

Key Findings: 

Morning Consult’s new state-level polling tracker will be updated on a regular cadence in the lead up to Election Day. This data draws on Morning Consult’s always-on daily data collection technology that surveys more than 5,000 adults across the U.S. every day and is the same survey instrument used to track governor, senator and presidential approval ratings.

If you would like a free, complimentary media account to Morning Consult Pro to access our data and analysis, contact us at press@morningconsult.com.

Methodology: These surveys were conducted Aug. 30-Sept. 8, 2024, among likely voters in each state, with margins of error ranging from +/-4 percentage points in Colorado, Minnesota, Nevada, Wisconsin and Maryland to +/-2 percentage points in Florida, Texas and Pennsylvania.  Responses from likely voters in Arizona, Georgia, Michigan, North Carolina, Ohio and Virginia have margins of error of +/-3 percentage points. Results do not include responses among voters who were initially undecided and were asked to pick which candidate they are leaning toward. Our likely voter criteria includes any registered voters who say they are highly likely to vote in the November 2024 general election. The scale of our likely voter filter question ranges from 1-10, where “1” means an individual will definitely not vote in the November 2024 presidential election and “10” means an individual will definitely vote in November. Respondents who answer that they are an “8” or higher are deemed likely voters. For more information on our 2024 methodology, see here.
 

Requested Citation: Please credit Morning Consult in any coverage and link back here.

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About Morning Consult
Morning Consult is a global decision intelligence company changing how modern leaders make smarter, faster, better decisions. The company pairs its proprietary high-frequency data with applied artificial intelligence to better inform decisions on what people think and how they will act. Learn more at pro.morningconsult.com.

 

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