CafePress is an e-commerce platform that powers user-designed merchandise. With an average of over 137,000 new designs uploaded every week, many of them are political in nature. As a result, CafePress is often seen as a cultural barometer, making their political product sales relevant and interesting. The CafePress Election Meter tracks merchandise sales trends for each presidential candidate and, through such trends, successfully predicted Barack Obama’s victory in 2008.
With this in mind, this week, the CafePress Election Meter has seen:
- Herman Cain-tagged merchandise sales nosedive by 62% since October 17 with Cain-related products falling a dramatic 38% since last week.
- Meanwhile, for the first time during this campaign, Newt Gingrich-tagged merchandise sales on CafePress have risen two points, from 4% to 6%.
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