Revolutionary technology detects precise path, power and location of a storm … in real time

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Locally-based company introduces next-gen weather-reporting system that can monitor any home or property in the world, right down to its exact address, with 95% accuracy.

Press release: The National Storm Center (NSC) unveiled for the first time yesterday its revolutionary technology that detects every critical characteristic of an impending hail storm, flood, tornado and hurricane, including the precise addresses that will be most affected, and alert homeowners about the storm crisis through text messages – all in real time.

This is the first time this technology has been offered to the public to help detect the exact location and intensity of a storm, whether it involves a tornado, hurricane, flash floods or a fierce baseball-size hail storm – anywhere in the world.

“Our 24/7/365 can monitor any home or property in the world with 95% accuracy, right down to its exact address,” NSC CEO Jay Southerland said yesterday at the company’s Fort Walton Beach headquarters.

Current storm-detection technology is delayed, is only 60% accurate and “cannot come close to pinpointing the precise location of where a storm is going to strike,” NSC Executive Director Dave Carlson says.

The NSC technology can decipher “exactly when a storm is going to hit, the size and intensity of it, and the duration of it,” Southerland says. “There isn’t a technology that exists today that can do that.”

The NSC utilizes multiple next-generation weather-radar systems and technology to collect the most critical storm information and weather-mapping reports. Its meteorologist staff scans all storm data in real time.

The innovative platform has transformed a manual process into an automated procedure, for the first time, featuring real-time storm-tracking data and algorithms.

In conjunction with its forensic storm-tracking technology, the NSC also introduced a first-of-its-kind interactive portal for homeowners to be paired up with contractors and insurance adjusters who work for the homeowner, not an insurance carrier.

“Our consumer interface touches a property owner, contractor and insurance adjuster at the time of need, right after a storm hits and devastates a property,” Carlson says.

The problem with platforms that exist today is that they do not feature useful and effective tools for information and resources for property owners before or following a disastrous storm, he points out.

One of biggest complaints by homeowners after a storm event is that they feel taken advantage of by unscrupulous “storm-chasing” contractors. They also feel they have been underpaid on their insurance claims — or their claim has been unfairly denied all together by their insurance carrier.

The NSC’s insurance adjustor partnerships are a liaison between the homeowner, contractor and insurance carrier. The insurance adjuster goes “toe to toe” with insurance carriers to maximize a claim for the homeowner.

“The NSC brings a level of education, information and resources to a property owner after a storm and it connects them to licensed and certified contractors so they’re not being taken advantage of by storm chasers or an insurance carrier who attempts to reduce the amount of their claim or deny it altogether,” co-founder Trevor Leeds says.

Before the creation of NSC, organizations of this nature were geared only towards contractors, not homeowners – it was more of a platform exclusive for select contractors paying to get the leads following a storm.

“We wanted to take a different approach,” Leeds says. “We not only want to provide certified contractors to customers, but we want to provide ongoing training and education to the consumer, as well as the contractor, as to how to manage and mitigate the claims process with the insurance carriers.

“We want to give consumers a place to get valuable information at the click of a button,” he adds. “We don’t want them to have to wait in a time of crisis. We wanted them to be able to go to the site and use resourceful tools to get current information.”

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