At Monday’s statewide tourism conference in Boca Raton, Fla., VISIT FLORIDA, Florida’s official tourism marketing arm, presented the Santa Rosa Island Authority with a bronze Flagler Award. These prestigious awards honor the innovation, creativity, and skill that go into marketing Florida to the world.
The “Footprints in the Sand†Eco Trail that stretches along Pensacola Beach is attracting thousands of tourists to the Gulf Coast. It’s now also attracting statewide recognition for the larger role it is playing in positioning Florida as the number one travel destination in the world.
Together with its multi-media marketing partner, the EW Bullock Agency, the SRIA spent eight months creating the trail that runs shore to shore, covering the 8.5 miles of Pensacola Beach. It includes 39 signs in 29 locations, three kiosks and countless photographs, featuring the unique aspects of the Island’s ecology.
Multi-media efforts to strategically market the trail produced local, regional and national coverage, increasing tourism on Pensacola Beach. For more information on the Eco Trail, please visit visitpensacolabeach.com/eco-trail/.
