Invisible Children, if you haven’t heard on facebook or twitter yet, is a grassroots organization that has launched a powerful campaign to oust Ugandan rebel leader Joseph Kony with a viral video campaign (It’s long but well worth watching) and a website launched this Tuesday
KONY 2012 from INVISIBLE CHILDREN on Vimeo.
It is an impressive example of the power of social media in the west, Â the video has been viewed more than 32 million times since it was launched on Monday, engaging the country.
But could the mission be leaving out the most important people? Semhar Araia of the Christian Science Monitor argues that, while the outpouring of emotion and assistance brought on by our social media is good, impressive and worthwhile, it needs also to engage Africa. “They must be willing to use their media to amplify African voices, not simply their own.†Read It’s fine to ‘Stop Kony’ and the LRA. But Learn to Respect Africans.