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UWF Football’s New Reality: Developing Players for the Highest Bidder

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The transfer portal opened this week, and University of West Florida football is once again watching its roster thin out. With 11 players entering the portal as of midweek, the Argos are facing the harsh reality of modern college athletics: success means losing your best talent.

The shift is dramatic. UWF football once attracted Division I transfers looking for a fresh start—players who struggled with coaching styles, grades, or playing time at bigger programs. Now, the pipeline flows the other way.

The Price of Success

The money involved is substantial. Kennedy cited one UWF defensive lineman, Emory Mount Mitchell, who left for South Florida after last season for approximately $200,000. Another linebacker departed for $60,000. At the highest levels, the numbers are staggering—North Carolina paid $1.6 million to lure South Alabama’s quarterback away.

“At the D2 level, we don’t have that NIL, not yet,” Kennedy noted, acknowledging the competitive disadvantage.

Without NIL money to compete, UWF sells something increasingly rare in college football: the chance to win championships.

The Coaching Nightmare

For coaches like Kaleb Nobles, the constant roster churn creates impossible challenges. Kennedy described walking into the football office to find coaches scrolling through social media, hunting for players who’ve entered the portal. “That’s all day, every day for the next couple of weeks,” he said.

South Alabama coach Major Applewhite lost nine starters after spring practice this year, including his quarterback. The transfer portal opened before playoff teams even finish their seasons.

As Kennedy put it, UWF is now “Double A” in college football’s minor league system, developing talent for the major leagues above while trying to build something sustainable below.

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