Mayor Appoints Luna “Barbie” to Library Board

Shocked

In March, Mayor D.C. Reeves appointed Rachel Hendrix (Lockwood) to the West Florida Public Library Board of Governance. Hendrix (Lockwood) is the executive director of the University of West Florida’s Office of International Affairs. Commissioner Ashlee Hofberger’s aide, Melanie Luna, considers Hendrix (Lockwood) one of her “Barbies,” according to this article written by Luna for the Local Pulse.

Background: Luna was promoting her 2024 Life’s A Dance Showcase. She wrote, “I will be dancing with my Greater Pensacola Chamber Leadership Pensacola forever friends Labarian Turner, Daniel Joyner, Randall Richardson, my Barbies: Ashley Anderson Saba, and Rachel Hendrix Lockwood, my brilliantly talented husband, Victor Luna, and surrounded by so many other remarkable community members taking the stage.”


Luna’s Ever-Growing Role

Hiring Bell-Rivera

Public records show Luna’s role in getting Christal Bell-Rivera the library services director job.

Mean Girls: Text messages between Commissioner Hofberger and Luna mocking another finalist for the position. Luna monitored the process for her boss:

Luna texted Hofberger: “I talked with Wes, and he is firm in his decision. He also told me Bradley took OFF her shoes during the interview * (Green-faced sick emoji) and bombed it completely. So there’s that.”

Hofberger replied: “Shoeless librarian….I can see the memes.” Luna tagged it with “Ha Ha.”

Human Resources Director Nikki Powell apparently joined in. Luna texted Hofberger: “Nikki came by and said Bradley has ZERO managerial experience.”

Luna followed up: “I am sending & printing a packet for you with their resumes.”

Hofberger replied: “Thank you! This is ridiculous.”

Luna agreed: “Truly ridiculous!”

Changing the WFPL Board

In November 2025, Mayor D.C. Reeves suddenly removed Lori Nesmith from the WFPL Board. We obtained a copy of the letter to NeSmith announcing her removal. Strangely, Melania Luna was copied on the letter, which led to Inweekly making more public record requests. NeSmith Removal

The records revealed Luna played a significant role in the removal. Emails between Luna and Dustin Retherford, the city’s policy & legislative affairs officer, show Luna giving Retherford detailed instructions on how to remove NeSmith. [2025-11-05 16-06] meluna

Luna’s Friend Installed

Luna helped get NeSmith removed and her “Barbie,” Hendrix (Lockwood), on the board. No one would have known, except they left a trail of public records.

 

 

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Author: Rick Outzen

Rick Outzen is the publisher/owner of Pensacola Inweekly. He has been profiled in The New York Times and featured in several True Crime documentaries. Rick also is the author of the award-winning Walker Holmes thrillers. His latest nonfiction book is “Right Idea, Right Time: The Fight for Pensacola’s Maritime Park.”

3 thoughts on “Mayor Appoints Luna “Barbie” to Library Board

  1. Tell us more. Exactly “how” did Melanie Luna have her “Barbie” Rachel Hendrix appointed to the library board? As for the Ashley Saba, she was “also” in Leadership Pensacola 2023 along with Melanie Luna, Rachel Hendrix and Ronnie Rivera. It’s mentioned at the below link.
    https://www.northescambia.com/2025/09/tate-high-school-graduate-ashley-saba-named-floridawest-director-of-business-development
    At this point, there’s more than enough evidence of misconduct for a BCC member to put on the next agenda a Motion to Rescind the March 5th action to affirm County Administrator Wes Moreno’s appointment of Christal Bell-Rivera. In the interim, County Attorney Alison Rogers should prepare a memorandum of law clarifying the role of the Library Board and the County Administrator as intended in the BCC’s 2013 Resolution. In December, I asked the Library Board to seek such a clarification but they would not. Do it.

  2. Unbelievable, even by Escambia standards. And it just gets worse from here, as their Keystone Cop coverup continues to implode.

    That sandwich board can’t prop the both of you up too much longer, Lunaberger. Something gotta give.

  3. Not only is Luna running the county she’s running the mayors office and the competency board. Maybe commissioner Luna should send Wes Moreno home since she runs the county, city, and competency board.

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