Beach traffic count is falling behind 2011

While the beach traffic count for this past week is 1,146 more cars than the same weekend two years age, the numbers are down from 2011—when BP pumped millions of dollars into advertising the Gulf Coast:

2012 2011
Fri  5/4        14,235      14,590  (355)
Sat 5/5        20,306      18,942  1,364
Sun 5/6        15,023      17,271    (2,248)
TOTAL  49,564  50,803  (1,239)
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