Latest Market Research on Pensacola Tourism

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Visit Pensacola meets today. In its agenda packet is the marketing research update on tourism for this past fall.

The top 10 Visitor Origins for Fall 2013:

Atlanta, GA
Mobile, AL
Baton Rouge, LA
Birmingham, AL
New Orleans, LA
Nashville, TN
Dallas, TX
Orlando, FL
Ft. Walton/Destin, FL
Tampa/St. Pete, FL

The average age of the visitor was 43 and only 17 percent traveled with children. The average income was $86,984. A third (34 percent) flew into the area.

Visit Profile
Leisure Trip: 89%
Stayed Paid Accommodations: 63%
Average Party Size: 2.6
Average Lodging Stay: 3.8 days
Average Spending per Party: $873

Five Biggest Meetings from October-December 2013

2013 Blue Angel Classic (youth soccer): 1200 people Value: $1,612,500
2013 Pensacola Men’s Pro Futures: 200 ppl $325,000
2013 Mid-South Educational Research Conference: 200 ppl $175,000
2013 GSPL Pensacola: Cajun SC (youth soccer): 500 ppl $140,000
2013 GSPL Pensacola: Louisiana Fire (youth soccer): 500 ppl $140,000

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