Latest Market Research on Pensacola Tourism

Visit Pensacola meets today. In its agenda packet is the marketing research update on tourism for this past fall.

The top 10 Visitor Origins for Fall 2013:

Atlanta, GA
Mobile, AL
Baton Rouge, LA
Birmingham, AL
New Orleans, LA
Nashville, TN
Dallas, TX
Orlando, FL
Ft. Walton/Destin, FL
Tampa/St. Pete, FL

The average age of the visitor was 43 and only 17 percent traveled with children. The average income was $86,984. A third (34 percent) flew into the area.

Visit Profile
Leisure Trip: 89%
Stayed Paid Accommodations: 63%
Average Party Size: 2.6
Average Lodging Stay: 3.8 days
Average Spending per Party: $873

Five Biggest Meetings from October-December 2013

2013 Blue Angel Classic (youth soccer): 1200 people Value: $1,612,500
2013 Pensacola Men’s Pro Futures: 200 ppl $325,000
2013 Mid-South Educational Research Conference: 200 ppl $175,000
2013 GSPL Pensacola: Cajun SC (youth soccer): 500 ppl $140,000
2013 GSPL Pensacola: Louisiana Fire (youth soccer): 500 ppl $140,000