On Monday, Cumulus rebranded its local country station, WXBM, dropping “NASH 103.7 FM.” The station is now – “102.7 WXBM Your Country Station.”
On Facebook, the station posted: “In the spirit of the time change this week, we are Springing Forward with a brand new look and logo for our country music family! We will still be bringing you your favorite country tunes and hopefully having you smile during the day, as we will always be YOUR Country Station! Please help share the new look on 102.7 WXBM.”
CUMULUS station has also dropped the NASH branding in Detroit and Cincinnati. Cumulus also owns in Pensacola: WCOA 1370 AM, Soft Rock 94.1, Jet 100.7 and Magic 106.1.