Gannett blogger: ad production may be outsourced

The Gannett Blog reports that the media giant – which owns the Pensacola News Journal, USA Today and other papers – is moving advertising production work to India. Just think your PNJ ad could be produced by designer thousands of miles from Pensacola. The truth is more and more ads are being delivered to papers camera-ready – meaning the advertiser is provided the ads to the publication.

However, the India-News Journal connection will be interesting to watch. For the record, IN produces all its ads in house, but we pledge to pay designers at least what they could make in India.

Read: Advertisers won’t like offshoring