Rick's Blog

Joe Scarborough for President in 2028?

This weekend, a Temple University journalism professor made the case for The Hill that the Democratic Party’s best hope for the White House in 2028 isn’t a sitting governor, a progressive firebrand, or a familiar face from the last election cycle — it’s a former Republican congressman from Florida’s panhandle—and my former business partner—turned MSNBC morning show host.

The Case For Joe

Atkins’ argument is straightforward: the Democrats lost in 2024, and they need to win swing states. A generic moderate Democrat, according to an Emerson College poll released last December, would beat a MAGA Republican candidate 47% to 38%. The challenge is finding a real candidate who actually fits that mold. Atkins believes Scarborough does.

Scarborough served on the Judiciary, Armed Services, and Oversight committees during his six years in Congress, giving him credibility on national security and government operations that few media personalities can claim. He left Congress in 2001, transitioned to television, and eventually built one of cable news’ most recognizable morning franchises with “Morning Joe” on MSNBC.

Working Class Credibility

For Northwest Florida residents, there’s an added layer to this story. Scarborough wasn’t some carpetbagger who represented the Panhandle. He grew up here, graduated from Pensacola Catholic, practiced law, and was shaped by this region’s conservative political culture,. He won election by turning a blue district into one of the reddest corridors in the country.

The piece takes direct aim at progressives who insist the party needs to move left to motivate its base. Atkins argues the opposite that after 2024, liberal Democrats are more likely to hold their noses and vote for a moderate than to stay home, particularly with the prospect of a JD Vance presidency on the horizon.

Is it a long shot?

Absolutely. Current Democratic primary polling has California Gov. Gavin Newsom leading the field at 36%, with Pete Buttigieg, Alexandria Ocasio-Cortez, and Kamala Harris well behind. Scarborough doesn’t even register in those numbers yet.

Morning Joe from Pensacola. There are worse ideas.

 

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