Latest poll: Rubio leads Crist in Northwest Florida 2-1

From Marketing Metrics Media:

According to their most recent study of 353 voters with a 100% voting record living in Northwest Florida for the last ten years; Marco Rubio leads Florida Governor Charlie Crist by a margin of 2 to 1 leading with 45% of the vote and Crist receiving 22% of the vote with 32.9% being still undecided.

Also, currently 59.5% of Northwest Floridians say that the state of Florida is going in the wrong direction.

The survey was taken using an Interactive Voice Response system Sunday March 7 between the times of 5 and 5:30 calling over 5,500 households with 100% voting records. The counties called include Escambia, Santa Rosa, Okaloosa, Walton and Washington counties.

For specific crosstabs and more results please contact Greg Fink at

Marketing Metrics and Media is a full service marketing research and public relations firm located in Pensacola, FL and for more information please visit