Pensacola Cumulus stations slipping

whisper

The Arbitron radio ratings for 2006 show that the three Pensacola-based stations that are owned by Cumulus have lost nearly a third of their listeners – 32.24%. WCOA lost 40.35% of its audience from the Spring 2006 to the Fall 2006 – 5.7 to 3.4.

Magic 106 (WRRX) lost 34.43% – 6.1 to 4

Q100 (WJLQ) faired the best only losing 14.71% – 3.4 to 2.9

The entire market slipped 7% over the same period.

Luke’s “loyal fans” are a dwindling number.

Share: